London — Mayer Brown advised Pernod Ricard on its new global relationship with The Coca Cola Company to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. Absolut & Sprite will be made with Absolut, the international premium vodka, and Sprite, the world’s most popular lemon-lime sparkling soft drink. The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024, including the United Kingdom, the Netherlands, Spain and Germany.
Absolut & Sprite ready-to-drink packaging will feature two of the world’s most recognizable global trademarks.
Pernod Ricard is a worldwide leader in the spirits and wine industry, with a portfolio of approximately 240 brands available in over 160 countries, including Absolut vodka, Chivas Regal scotch whisky, Havana Club rum and Beefeater gin.
The Mayer Brown team was led by Corporate & Securities partner Richard Page and included Corporate & Securities senior associate Alastair Dolman,Tax partner James Hill and senior associate Kirsten Hunt, IP partner Mark Prinsley (all London), Antitrust & Competition partners Jean-Maxime Blutel, Nathalie Jalabert-Doury (both Paris) and Christian Horstkotte (Düsseldorf), counsel Guillaume de Meersman (Paris) and associate Matthias Jannausch (Frankfurt).