On December 22, 2020, the US Securities and Exchange Commission (SEC) adopted amendments under the Investment Advisers Act of 1940 (Advisers Act) to replace the governing advertising and cash solicitation rules, as well as amendments to Form ADV and the books and record rule under the Advisers Act. The bulk of the 430-page SEC release is dedicated to the modernization of the 1961 advertising rule (Rule 206(4)-1) and the 1979 cash solicitation rule (Rule 206(4)-3), both of which have been combined under the revised Rule 206(4)-1 (Marketing Rule).

This webinar provided a broad overview of this complex rule and address certain key questions and compliance considerations, with a focus on:

  • The 7 core principles; and
  • Performance Advertising

Please visit 15th Annual Investment Management Regulatory University for presentation materials and related articles to our webinar series. To view a recording of the webinar, please contact Franceska Anderson-Vargas at fanderson-vargas@mayerbrown.com or +1 312 701 7795.