London —The Mayer Brown London private equity team has advised Markettiers4DC (M4DC), a London-headquartered network of tech-enabled, data-driven, broadcast activated, strategic communications agencies, on the majority investment from Waterland Private Equity, an independent private equity investment group with significant experience within the marketing and communications industry. PCB Partners acted as the exclusive sell-side advisor to Markettiers4DC.
The team was led by London based Private Equity partners Perry Yam and Electra Callan and included Corporate & Securities associates Maddy Pryde and Alasdair Maher, with support from Banking & Finance partners Stuart Brinkworth and Andrew Crotty, Employment partner Miriam Bruce and associate Sarah Reeve-Young, Tax partner James Hill and associate Tamar Ruiz and Technology & IP Transactions partner Mark Prinsley.
M4DC have a large domestic and international client base, including Rolls-Royce, LinkedIn and Unilever. The business employs a team of 150 people across offices in London, Manchester, Brighton and Dubai and provides services across its three key pillars of strategic communications: data and insight, broadcast and virtual / hybrid events.
M4DC’s revenue has grown 30% year-on-year in the recent period. They operate in a global communications market that is worth $84bn and growing by 7-10% per year. M4DC’s use of tech puts it in a prime position to continue its international expansion and attract more high-profile clients.
Waterland Private Equity aims to support M4DC’s international expansion, particularly in the United States, through an active buy and build program. Over the last six years, Waterland UK has made seven platform investments and 38 bolt-on acquisitions, with a strategy focusing on partnering with entrepreneurs and family businesses.