As every CEO and Board member knows, every company today is a data company, and the smart companies map a strategy toward a data-driven future. This strategy toward building innovation through digital trust must start with appropriate oversight and governance from the CEO and Board. To address issues such as generative AI, privacy and cybersecurity, leaders need advisors who can anticipate opportunities and risks. Companies that are thriving in today’s digital landscape came away from the pandemic with three differentiators: their CEOs and Board members embrace technology; exercise appropriate oversight to ensure the enterprise manages data responsibly; and understand that successful digital innovation revolves around garnering the trust of stakeholders (e.g., customers, business partners, employees and regulators). This means going beyond the minimum required by the law and focusing on enhancing ESG and other business goals through digital leadership.

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