Joanna S. F. Hui

Joanna Hui helps US, Asian and European clients with brand protection and enforcement strategies. Joanna advises clients on both contentious and non-contentious matters globally, ranging from global trade mark prosecution, opposition, revocation/ invalidation and cancellation actions, IP protection and enforcement, customs clearance and recordal, domain name hijacking, company name hijacking to IP agreements, including co-existence agreements, licenses and assignment agreements. Joanna also advises clients on enforcement strategies against counterfeiting and brand hijacking in mainland China and other Asian jurisdictions.

• Advising one of the largest manufacturers of engines and related parts on both contentious and non-contentious issues, including prosecuting their trade mark portfolio, preparing trade mark oppositions and cancellation actions, advising on domain name hijacking, trade mark infringement and enforcement strategies against counterfeiting in Hong Kong, mainland China, Vietnam, South Korea, Indonesia and other Asian jurisdictions.
• Advising a listed American manufacturer of filters and related parts on both contentious and non-contentious issues, including prosecuting their trade mark portfolio, preparing trade mark oppositions and cancellation actions, advising on domain name hijacking, trade mark infringement and enforcement strategies against counterfeiting in mainland China, Vietnam, Malaysia, Indonesia and other Asian jurisdictions.
• Advising an American multinational technology company on brand protection, trade mark prosecution, opposition, revocation/ invalidation and cancellation actions in mainland China.
• Advised an American multinational technology company on IP agreements, including co-existence agreements, licenses and assignment agreements, with other technology companies.
• Advised multinational clients on trade mark issues on OEM manufacturing in mainland China.