Mayer Brown advises The Smarter Web Company on first-of-its-kind UK preferred share offering

London – Mayer Brown has advised The Smarter Web Company PLC (SWC), a London listed web design company, which has a Bitcoin treasury policy, on an offer of listed variable-rate preferred perpetual shares. 

The preferred shares were admitted to the non-equity shares and non-voting equity shares category of the Official List of the FCA and to trading on the main market for listed securities of the London Stock Exchange on 14 October 2026. 

The team in London was led by Corporate & Securities partner Kate Ball-Dodd, and included partner Harriet Hainsworth, associate Katie McCormack and senior associate Sam Gregory from Corporate & Securities, with partner Chris Chapman and counsel Kam Dhillon from Financial Services Regulatory and Enforcement.