April 27, 2022

Mayer Brown advises on sale of Curlsmith haircare brand to Helen of Troy

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  • Lucy Mutawe
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London — Mayer Brown has advised Recipe Products Limited, trading as Curlsmith, on its acquisition by US-based Helen of Troy Limited for US$150 million. 
Curlsmith products are a category leader in the rapidly growing market for prestige haircare products for all types of curly and wavy hair. The acquisition will complement and enhance  Helen of Troy’s  beauty platform. 

“It was great to be able to advise the company and its investors on the next step for this high growth brand," said James West, partner in Mayer Brown's Corporate & Securities practice in London. "We wish the Curlsmith team every success for the future.”

The team was led by Corporate & Securities partners James West and Perry Yam and included associate Madeleine Pryde; Tax Transactions & Consulting partner James Hill and senior associate Kirsten Hunt; Competition & Antitrust partner David Harrison and associate Nadia Dhorat; Employment & Benefits partner Miriam Bruce and associate Sophie Miller-Molloy; and Intellectual Property partner Mark Prinsley and associate Valerie Vanryckeghem (all London), alongside a cross-practice team drawn from the firm's US offices.

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