In the area of brand management, Mayer Brown’s trademark practice is second to none. Brand managers at multinational, emerging growth companies, and established mid-sized businesses rely on Mayer Brown to help protect, preserve, enforce and monetize their trademark assets. Whether they are assessing a trademark portfolio, securing and maintaining trademark rights, assisting with clients’ advertising campaigns and branding initiatives or engaging in litigation to resolve disputes, our lawyers work with clients to obtain a comprehensive understanding of their business objectives and choose the right options to advance their business strategies. By taking such a complete approach to IP portfolio management, we can begin to protect IP assets from the moment of creation and help clients build a profitable IP portfolio.

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