Intelligence Gathering for Brand Protection – A Discussion with Jeremy Hurewitz, Author of Sell Like a Spy

Brand enforcement goes far beyond cease-and-desist letters; it’s about intelligence, timing, and strategy. In this episode, we’re joined by Jeremy Hurewitz of Interfor International, author of Sell Like a Spy, who reveals how principles of espionage can equip brand owners and their counsel with sharper tools to safeguard reputations. He explains why adopting a spy’s mindset may be the ultimate key to protecting and strengthening your brand.

Listen to more episodes of The Upper Brand.

The Upper Brand is also available on the following podcast services for your subscription convenience.

Apple Podcasts     Spotify     YouTube