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Paris — Mayer Brown advised Asmodee group’s management, a leading board game publisher and distributor, on the proposed sale of the group by PAI Partners to Embracer, a publicly traded Swedish video game publisher.

Asmodee is a leading French publisher and global distributor of board games, trading cards and digital games with a portfolio of over 970 games. The group has experienced significant growth with the support of PAI. The combination with Embracer would create the largest European gaming group.

As part of the transaction, PAI would also become a shareholder of Embracer, with approximately 4% of the shares, and Asmodee's management would continue to operate independently.

The transaction remains subject to customary antitrust clearances and consultation with the relevant employees' works council of Asmodee.

Mayer Brown is advising Asmodee's management on the structuring of the transaction with Tax, Transactions & Consulting partner Benjamin Homo.


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