CMA's consumer fining powers hit the road - first penalty signals bigger fines ahead

The CMA has used its new consumer fining powers for the first time. Under the Digital Markets, Competition and Consumers Act 2024, the CMA has taken enforcement action against AA and BSM Driving Schools for unlawful "drip pricing". What does this mean for businesses and investors? Mark Hills, David Birch and Sarah Wilks look at the case and at what the new regime means in practice.

This article was first published in the Quarterly Competition Magazine of Thought Leaders 4 Competition in September 2026.