Since June 2, 2025, the European Union Intellectual Property Office (EUIPO) has been offering a comprehensive expansion of its mediation services, and since July 14, 2025, the "Rules on Mediation" have entered into force. From this date, parties involved in any contentious proceedings concerning European Union Trademarks and European Union Designs - regardless of whether these are first-instance or appeal proceedings - can request mediation. This applies in particular to opposition, invalidity, and cancellation proceedings, marking a significant step toward promoting amicable and efficient conflict resolution in the field of intellectual property.
Mediation is a voluntary, confidential process in which a neutral third party - the mediator - assists the parties in finding a mutually agreeable solution to their dispute. Unlike judicial or traditional administrative proceedings, the parties retain control over the outcome and can jointly develop creative solutions tailored to their business interests. Mediation can take place online, at the EUIPO headquarters in Alicante, or at the Brussels liaison office, and is free of charge if conducted through the EUIPO Mediation Centre.
Mediation is possible when an inter partes proceeding (e.g., opposition, invalidity, cancellation) is pending, both parties agree, and the adversarial part of the procedure has begun (for example, after the cooling-off period has ended). Initiation occurs through a written request by one party or upon suggestion by the EUIPO. Once both parties consent, the ongoing procedure is suspended for the duration of the mediation. The parties jointly select a mediator from an official list, with the Mediation Centre able to provide recommendations regarding language skills, expertise, and availability. Mediation is conducted via a secure EUIPO platform, with clear deadlines and structured processes. After signing a mediation agreement, the actual procedure begins, which may include joint sessions as well as individual meetings with the mediator. All information remains confidential unless explicit consent for disclosure is given. The process concludes with a mutually agreed settlement signed by both parties. If no agreement is reached, the original procedure resumes.
Mediation at the EUIPO offers numerous strategic and economic benefits:
Despite its many advantages, mediation is not always the best option:
With the expansion of mediation services to all contentious proceedings before the EUIPO, companies and rights holders now have access to a modern, efficient, and user-friendly tool for resolving intellectual property disputes out of court, confidentially, and sustainably. Mediation is particularly attractive for internationally active companies with complex IP portfolios as an alternative to traditional litigation. Our clients may want to consider mediation proceedings in order to resolve trademark disputes in a cost-efficient way. It is advisable to consider mediation early in future disputes to save time, costs, and resources, and to preserve business relationships.
Mayer Brown is a global legal services provider comprising associated legal practices that are separate entities, including Mayer Brown LLP (Illinois, USA), Mayer Brown International LLP (England & Wales), Mayer Brown Hong Kong LLP (a Hong Kong limited liability partnership) and Tauil & Chequer Advogados (a Brazilian law partnership) (collectively, the “Mayer Brown Practices”). The Mayer Brown Practices are established in various jurisdictions and may be a legal person or a partnership. PK Wong LLC (“PKW”) is the constituent Singapore law practice of our licensed joint law venture in Singapore, Mayer Brown PK Wong Pte. Ltd. More information about the individual Mayer Brown Practices and PKW can be found in the Legal Notices section of our website.
“Mayer Brown” and the Mayer Brown logo are the trademarks of Mayer Brown.
Attorney Advertising. Prior results do not guarantee a similar outcome.