b'We helped set up and continue to advise the EcoBeautyScore Consortium,a global group of cosmetic manufacturers and professional associations that is developing an environmental impact assessment and scoring system forcosmetic products.There are 70 ConsortiumFeeling Good Aboutmembers and counting. Looking GoodMakeup has come a long way from 73% of people bornEgyptians lining their eyes with kohl between 1997 and 2012, Gen Z, sayin 4000 BC; worldwide, cosmetics theyd pay more forgenerate more than $100 billion in eco-friendly products. revenue, a sizeable industry that, like others, requires natural resources and generates packaging waste. Which concerns consumers in the 2000s AD: 42% say they want to buy beauty products that are eco-friendly.Brains Plus BeautyThe EcoBeautyScore Consortium is working to help consumers make more informed choices. Recognizing that eco-friendlinessunlike beauty is not in the eye of the beholder, theConsortium is working with scientists 39'