Should we try to trade mark a Twitter hashtag?
31 October 2014
Managing Intellectual Property
In a bylined article, Gabriela Kennedy shares her views on whether a Twitter hashtag should be registered as a trademark in Asia. She also stresses the importance for brand owners in Hong Kong to register their marks in Chinese and to consider how their hashtags are being used in Chinese on sites such as Twitter or the Chinese microblogging site Weibo.