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JSM Expands Business & Technology Sourcing Practice in Asia with Relocation of Geofrey L Master

9 October 2009
Mayer Brown Article

JSM is expanding its well-regarded Business & Technology Sourcing (BTS) practice with the arrival of partner Geofrey L Master (马斯杰). Formerly based in Washington, DC, Geof will lead the expansion of the firm's BTS practice in Asia.

According to Geof, Asia is seeing a rapid growth in outsourcing business. Geof noted "Cost pressures and the profound implications of changes in technology have led businesses to look to outsourcing as an effective means to achieve cost efficiency and process improvements and obtain access to cutting edge technologies and business processes. Within the region, there are many impressive providers offering world-class outsourcing services on a global basis. Additionally, regional enterprises are increasingly looking to outsourcing and other service arrangements to acquire the scale and capabilities to compete globally. Our BTS practice is uniquely suited to meet the demands of clients entering outsourcing arrangements."

Paul Roy, a senior partner in the BTS practice, commented: "Our BTS practice’s extensive experience in international outsourcing deals positions us very well to support inbound and outbound Asia transactions, particularly when combined with JSM’s strengths in the region. Geof is particularly well-suited as our lead BTS partner in Asia both because of his past international experience with one of the world’s largest service providers and, more recently, his extensive work with customers in a wide range of international outsourcing deals."

Elaine Lo, Asia Chair and senior partner of JSM, commented, "Information technology and business process outsourcing and shared services activities in Asia are thriving. Now more than ever, our global network is essential for both international and regional clients seeking on-the-ground support for sourcing transactions. Mayer Brown has been at the forefront of information technology and business process outsourcings for many years. We are delighted to see Geof coming to Asia to support this important market."

As a partner in Mayer Brown’s BTS practice, Geof has broad experience in information technology and business process sourcing transactions involving global and niche outsourcing providers, offshore captives and hybrid structures. Geof has represented clients in many different industries, ranging from startup enterprises to national and global firms, as well as governmental entities. Prior to joining Mayer Brown, he served as International General Counsel for Electronic Data Systems Corporation (EDS), a global outsourcing provider often credited with originating the modern outsourcing industry. He is recognized by Chambers & Partners and others as a leading lawyer in the outsourcing field and frequently speaks at international conferences on a wide range of sourcing issues. Geof has been praised not only for his legal judgment but also for his excellent business sense and full awareness of commercial realities.

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