Sherry L. Jetter is counsel in Mayer Brown's New York office and a member of its Global Brand Management and Internet/Intellectual Property practice. She brings a wealth of international commercial experience to Mayer Brown, having worked in-house at top luxury fashion brands and manufacturers including Hickey Freeman, Ralph Lauren, Donna Karan and fashion500.com, in addition to serving both in government and as outside counsel. Focusing primarily in the intellectual property and Internet arenas, she provides pragmatic counsel to start-up and leading Fortune 100 organizations throughout their lifecycles, offering insights that improve her client's bottom line and resolve key business issues. Sherry’s intellectual property practice includes trademark counseling, clearance, prosecution and enforcement; global licensing; Internet governance; and domain name law. Sherry also has a wide-ranging transactional practice, including commercial contracts, information technology, privacy and data security, and she collaborates with her clients on day-to-day business matters to develop and execute comprehensive strategies that mitigate risk and strengthen brand value.
Prior to joining Mayer Brown, Sherry worked in the intellectual property practice of another large law firm, and prior to that, she worked at HMX, LLC as senior vice president and general counsel for multimillion-dollar labels such as Hickey Freeman, Hart Schaffner Marx, Ivanka Trump and Bobby Jones, leading international legal strategy across the organizations. In addition to co-founding the high-end e-commerce site fashion500.com—where she served as executive vice president and general counsel—Sherry also spent 10 years at Polo Ralph Lauren, where she served as vice president for intellectual property and legal affairs. Prior to that, she worked as the assistant general counsel and senior director of intellectual property at Donna Karan, where she directed the intellectual property program and anti-counterfeiting efforts, negotiated contracts and served as the chief counsel on all matters pertaining to international trade.
Sherry's experience as an entrepreneur and her roles as both outside counsel and general counsel uniquely position her to provide tailored and efficient business solutions to her clients in all stages of development, and has elevated her status within the fashion and retail industries. She has been highlighted in the 2012 edition of Courageous Counsel: Conversations with Women General Counsel in the Fortune 500 and was lauded as a "Woman on the Rise" in its 2011 issue. She was also featured in a BLS LawNotes article, "In Fashion: Four BLS Alumni Who Rule the Runway" (Spring 2012).