Benjamin Choi is a partner of Mayer Brown JSM's IP & TMT Group. Benjamin focuses on local and foreign trademark prosecution (portfolio management, pre-filing advice on availability and distinctiveness of trademarks for registration, handling of official actions and contentious proceedings including opposition, revocation and invalidation actions, post registration matters including assignment, licence and security interest). Benjamin is experienced in conducting IP due diligence for merger and acquisition projects involving the transaction of IP assets. He also advises on trademark, copyright, design and patent enforcement and passing-off actions in Hong Kong and unfair competition in China, as well as domain name disputes in Hong Kong and China.
Benjamin serves as a Council Member of the Hong Kong Institute of Trade Mark Practitioners to promote improvements in the trademark and intellectual property law and practice and to encourage cooperation between trade mark professionals in Hong Kong to protect the interests of trade mark owners. He is also currently a member of the INTA Famous and Well Known Marks Committee (East Asia & Pacific Subcommittee).
Benjamin speaks English, Cantonese and Mandarin.