26 August 2010
Deutsche Post AG has acquired all shares in the online advertising service provider nugg.ad AG predective behavioral targeting from various financial investors as well as three founders and executive board members. The founders will remain in their current board positions of nugg.ad AG. The Berlin company was founded in 2006 and claims to be the largest targeting platform in Europe. The company enables to tailor advertising to particular target groups on the internet. Nugg.ad AG has offices in Berlin, Warsaw, Paris and London and employs around 35 employees. Mayer Brown LLP advised Deutsche Post AG on this transaction.
The Mayer Brown team included partners Dr. Joachim J. Modlich (lead, Corporate, Cologne) and Dr. Ulrich Worm (IP, Frankfurt) as well as associates Andrea Stratmann (Corporate, Cologne) and Manuel Merling (IP, Frankfurt). Dr. Joachim J. Modlich has advised Deutsche Post AG already on former M&A transactions in recent years.
The in-house lawyers Oliver Oberg and Dr. Sezer Doğan were active on the side of Deutsche Post AG.
For further information, contact:
Director Marketing & Business Development
T: +49 69 7941 1045
M: +49 160 9019 2756
Dr. Joachim J. Modlich
T: +49 221 5771 203