19 February 2013
Part VIA of the Personal Data (Privacy) Ordinance (Cap. 486) (PDPO) sets out new direct marketing requirements. Part VIA will tentatively commence on 1 April 2013. In anticipation of its commencement, the Privacy Commissioner for Personal Data (PCPD) has issued a Guidance Note on Direct Marketing (Guidance Note). The Guidance Note will take effect when Part VIA commences.
For inquiries related to this Legal Update, please contact Tow Lu Lim, Sara Or, Jenny Yu or your usual contacts with our firm.