• AddRemove
  • Build a Report 
Past Event
16 May 2016


  • Xiaoyan Zhang
    Counsel, (New York, USA)
    T +852 2843 2209

Licensing Executives Society International Conference 2016 Beijing

Xiaoyan Zhang participated in a workshop, titled ‘Geotargeting and Geoblocking’ at the Licensing Executives Society International (LESI) Conference 2016, which was held during 15-18 May 2016 at China World Hotel in Beijing. The LESI Conference, hosted by Licensing Executives Society China (LESC), brings together licensing professionals from across the world to share views and address challenging issues related to licensing and technology transfer.

Xiaoyan’s workshop took place on 16 May 2016 and explored how geotargeting and geoblocking can provide a remedy to effectively implement digital rights management, as it enables website owners to differentiate their web appearance and trademark use territorially. Together with the workshop moderator, Johan Du Preez of Adams and Adams and co-speaker Dr. Stefan Völker of Gleiss Lutz, Xiaoyan discussed the impact that these technologies can have on conflicts concerning IP rights and licensing agreements, and how key Internet players, such as Google, Facebook, YouTube, Twitter, Apple, PayPal employ geotargeting to effectively target different audience.

The Build a Report feature requires the use of cookies to function properly.  Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently.  If you do not accept cookies, this function will not work.  For more information please see our Privacy Policy

You have no pages selected. Please select pages to email then resubmit.