Please join us at our New York office for a forward-thinking discussion of best practices for global brand management. Our panelists include global Brand Management and Internet practice co-leaders Michael Adams and Brian Winterfeldt, as well as Gabriela Kennedy, co-leader of Mayer Brown’s global Intellectual Property practice, a partner in our Hong Kong office and head of the firm’s Asia IP & TMT group.
Topics will include:
- Elements of a modern brand protection program, including trademark registrations, domain names, social media presence and enforcement strategies
- Tips for ensuring that a brand protection program has the appropriate global reach to cover key markets inside and outside the United States, with particular attention to Asia
- New considerations in the brand management space, including hashtag trademarks, ICANN’s new generic top-level domain program and evolving strategies for social media engagement, including emerging key issues in the Asian market
- The importance of engagement in brand-owner policy and advocacy initiatives and strategies for developing an advocacy program
1221 Avenue of the Americas
New York, NY 10020