To keep up with the accelerating pace of digital transformation, companies increasingly rely on third-party providers of customer-facing digital platforms. These platforms automate and streamline transactions, creating better customer experiences, more efficient product delivery, rich pools of data and powerful network effects. There are, however, also reputational, operational, security and various other risks for a company that depends on a third party for connections with customers.
This webinar will focus on the following:
- What is a digital platform?
- How are companies acquiring platform capabilities?
- What are the key issues when contracting for revenue-generating platform services (instead of cost-saving back office services)?