While social media can be a powerful tool for businesses seeking to reach current customers and attract new ones, it can also raise difficult questions. Social media can create unique concerns for businesses about protecting intellectual property, ensuring the privacy of users and employees, and complying with constantly-shifting government regulations and standards. These and other challenges can increase a company’s exposure to litigation, and—lawsuits or not—the exponential rate at which information on social media spreads underscores the need for effective crisis communications. In short, because of social media’s pervasive influence, companies that rely on social media must be prepared to anticipate and respond to its legal implications.
Mayer Brown lawyers have extensive experience helping companies balance the risks and benefits of a variety of social media strategies, minimize potential liabilities and successfully defend against litigation that can arise from its use. This experience includes:
- Litigation/crisis management involving privacy class actions, copyright infringement, the Fair Credit Reporting Act or product recalls
- Development of their social media policies for work and non-work-related activities
- Social media strategies relating to pending or anticipated litigation
- Intellectual property counseling and litigation
- Consumer privacy and regulatory compliance for social media marketing campaigns