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Past Event
24 February 2011


  • John Nadolenco
    T +1 213 229 5173
  • Archis A. Parasharami
    T +1 202 263 3328

The Fallout From the California Supreme Court’s Ruling in Pineda v. Williams-Sonoma: How Should Retailers Respond To The Brewing Class-Action Storm?

The California Supreme Court recently ruled that a retailer that requests and records ZIP codes from customers paying with a credit card violates the Song-Beverly Credit Card Act. Since the state's high court issued its ruling, which it held applies retroactively, businesses that request customer ZIP codes have become targets of at least twenty class action suits. The Act itself prohibits retailers from asking for addresses and phone numbers, but the Court’s ruling now extends the Act to encompass ZIP codes -- and imposes a civil penalty of up to $1,000 per violation on businesses.

Please join partners John Nadolenco and Archis Parasharami for a 30-minute teleconference as they discuss Pineda’s implications, the possible impact of the ruling on retailers in California, and offer suggestions on how to mitigate some of the risks.

John Nadolenco
Archis Parasharami

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Learn more about Mayer Brown's Consumer Litigation & Class Actions practice.

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24 February 2011

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