The California Supreme Court recently ruled that a retailer that requests and records ZIP codes from customers paying with a credit card violates the Song-Beverly Credit Card Act. Since the state's high court issued its ruling, which it held applies retroactively, businesses that request customer ZIP codes have become targets of at least twenty class action suits. The Act itself prohibits retailers from asking for addresses and phone numbers, but the Court’s ruling now extends the Act to encompass ZIP codes -- and imposes a civil penalty of up to $1,000 per violation on businesses.
Please join partners John Nadolenco and Archis Parasharami for a 30-minute teleconference as they discuss Pineda’s implications, the possible impact of the ruling on retailers in California, and offer suggestions on how to mitigate some of the risks.
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Learn more about Mayer Brown's Consumer Litigation & Class Actions practice.