The New Imperative for Cross-Border Collaboration

Few events in modern history have been as comprehensively disruptive as the COVID-19 pandemic, which is simultaneously upending the global markets, our daily lives and everything in between. While the picture is grim for now, and the future uncertain, history has shown us time and again that we will overcome the current challenges—we may remem- ber that in the first pandemic of the 21st century, the 2002 SARS outbreak, eight months passed between the identification of the first infection and the World Health Organization’s announcement that the pandemic had been contained. Although it is difficult to compare the scope and impact of these two crises, one thing is certain: the current crisis will end and, when it does, the world will be different than it was before. In the business context this means that opportunities will arise in certain industries, while others will experience significant and enduring challenges to existing business models.