What is Tying?

Tying is the sale of one product conditional upon the purchase of another.

At a wholesale level, tying occurs if a supplier agrees to sell one product to a distributor on condition that the distributor purchases all of its all of its requirements of a separate product from the supplier.

What is Bundling?

Bundling is the sale of two products as a packaged discount. The buyer is typically free to purchase one product separately, but at a higher price.

At a wholesale level, bundling occurs when a supplier offers a discount to a distributor for purchasing its requirements of two separate products together.

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