Social media is playing an increasingly important role in how businesses operate as companies seek to leverage its broad reach and influence to increase brand awareness, to better understand market perception and to market their products or services to current and potential customers. In addition, many companies are using social media to assist in the hiring process, with some having gone so far as to request or require their employees or prospective employees to disclose personal social media account information. However, this practice can implicate state and federal discrimination laws or violate employees’ statutory or common law rights. As a result, employers must pay close attention to the expanding state and federal regulation of this area.
Learn more about our recent Social Media Conference titled, "The Social Media Evolution: Trends, Challenges & Opportunities."