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Hong Kong's protection and enforcement of intellectual property rights (IPR) has improved materially in the past decade. Hong Kong has earned a reputation as a place to buy genuine goods through its "Hong Kong - The Real Experience" and "No Fakes Pledge" campaigns. However the challenge is not over, as counterfeit goods are still available in Hong Kong through a variety of channels. There is continuing demand for fake goods, as well as supply.

In light of the importance of consumer education in brand protection, we have teamed up with the European Chamber of Commerce, KPMG, TNS, and Silk Road Associates to produce this survey and review of consumer attitudes in Hong Kong and Macau towards counterfeit goods.

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