The entry into force of the REACH Regulation in 2007 created a new benchmark that other countries have felt compelled to consider, whether in order to improve their own national system, to prevent REACH from becoming the new de facto world standard on chemicals management, or more straightforwardly to facilitate exports of domestic products into the EU market and to create a level playing field for EU imports. But how to respond? Igor Danilov of Mayer Brown explores the question.