Landrush period for ".Asia" domain names kicked off on 20 February 2008 and will end on 12 March 2008. During this period, eligible entities may apply to register any available ".Asia" domain names, and an auction will be held between applicants who applied for the same ".Asia" domain name during this period. After Landrush, ".Asia" domains will "Go Live" on 26 March 2008, and at that time, domain name applications will be considered on the conventional first‐come‐first‐served basis.