Gabriela Kennedy spoke at a fireside chat on "How Can Startups/Designers Leverage IP to Create Business Value?" on 1 November 2018. The chat was hosted by IxDA, a global community of designers, developers, academics and researchers and held at Metta, a co-working space for the entrepreneurial community to connect and share knowledge. The talk explored the changing landscape of technology and how this affects IP rights for designers, creators and owners of IP. Many UX designers are unaware of the monetary value of the IP in their designs and creations. Gabriela looked at how IP can be leveraged to create business value, and how start-ups and designers can benefit from protecting the IP in their designs and creations.