DVC, Mayer Brown and HKU co-hosted an Intellectual Property Symposium on the morning of Saturday, 24 March entitled “Evolving Issues in Brand Protection in the Digital Marketing Era”, as part of the DVC Oxford-HKU Visiting Fellowship Series.

In the noisy world of digital media, staying competitive is crucial. Given that various touch points are being deployed to create brand loyalty, staying ahead of legal complexities and challenges from an IP perspective is of paramount importance. Find out what it takes for luxury brands to flourish in the 21st century as panelists, including Gabriela Kennedy and Amita Haylock, consider various intellectual property challenges on the horizon including the impact of social media, keyword searches, domain names and company name hijacking.