Gabriela Kennedy delivered a seminar, titled “Domain Name and Company Name Hijacking” to 30 participants from Swire Properties on Monday, 24 April 2017. Gabriela kicked off the lunch seminar by giving an introduction to trade marks to set the scene for a discussion on effective strategies for brand protection. She then covered domain name strategies in the context of the evolving domain name landscape and the emergence of new generic top level domain names. Gabriela provided tips on developing an effective domain name portfolio management and enforcement strategy through interesting and engaging examples of pitfalls on registration and maintenance . She then completed the discussion on brand protection with a look at company name hijacking by outlining the problem in Hong Kong and China and offering practical tips on dealing with it.