Whether or not a company wishes to embrace it, social media is the new norm for virtually every business. However, while it can be a powerful tool for reaching current and new customers, it can also be a potential liability for businesses whose employees and customers are speaking about its products and services. Social media can raise a number of other issues, from trademark and copyright concerns to government compliance and enforcement. Because of social media’s all-encompassing nature, every company must be prepared to deal with its implications.

Please join us for Mayer Brown’s annual event, Staying Ahead of the Revolution: What’s Next for Social Media? This two-day program, featuring in-house peers from a variety of industries, will focus on the opportunities and risks that companies may face in the social media realm and the best practices for dealing with them. Key topics to be addressed include:

  • US Privacy and Data Security: Application of Privacy Laws to Social Media and Risks for Companies
  • Social Media in the Workplace in 2012—A Brave New World
  • Social Media and the Courts: The Litigation Perspective
  • Social Media Trends and 2012 Outlook
  • Social Media Forensics: Changing Technology and Its Effect on Litigation for Information Governance
  • Social Media Implications for Protecting Your IP Assets

Speakers Include:

Bakari Brock
Legal Counsel
Twitter

Josh Gluck
Director, Law Department
Sony Electronics Inc.

Jack Halprin
Head of e-Discovery, Enterprise
Google

Laura Hamady
Corporate Counsel
Groupon

Lynn Goldstein
Senior Vice President & Chief Privacy Officer
JPMorgan Chase

Deborah Hilke
Principal Litigation Counsel
Medtronic, Inc.

Sandra Zubik
Senior Counsel, North America
Sara Lee Corporation

Date
Workshops – March 20, 2012
Program – March 21, 2012

Location
The Ritz-Carlton Chicago
160 East Pearson Street
at Water Tower Place
Chicago, IL 60611

Hotel Reservations
A block of rooms has been reserved at the Ritz-Carlton Chicago for the night of March 20, 2012. Please call +1 312 266 1000 to obtain our hotel rate of $180.00 and reference Mayer Brown LLP/Social Media. The room block will be held until February 27, 2012.

CLE credit is pending.

Register >>

For additional information, please contact Jodi Dalton at +1 312 701 7725 or jdalton@mayerbrown.com.