On the heels of its expansion last year, Mayer Brown is pleased to announce that it has further enhanced its Intellectual Property and Technology, Media and Telecommunications (IP & TMT) practice with the promotion of two solicitors to partner and counsel, respectively, and the addition of several others to its well-regarded brand management practice.

"I am excited to share the news of the promotion of Amita Haylock to partner and Michelle Yee to counsel and the addition of a group of talented lawyers to our team focusing on brand management, IP litigation and tech transactions,” said Gabriela Kennedy, the head of the Asia IP & TMT practice and one of the most highly regarded IP & TMT lawyers in Asia. “Our recent focus has been on internal promotion as well as the lateral hiring of talent with in-house experience both from the public and private sector. This has enabled us to increase our efficiency and elevate the quality of our services."

Amita Haylock, who was promoted to partner, focuses on complex IP litigation and alternative dispute resolution and the intersection of IP and competition, as well as telecommunications, broadcasting and cyber-security matters. Ms. Haylock has been involved in a number of high-profile judicial reviews in the telecommunications and broadcasting sectors, where she has acted both for the regulator and major companies.

Michelle Yee, who was promoted to counsel, specializes in brand management, copyright and transactional IP matters. Ms. Yee holds an engineering degree and worked in the science and engineering sectors prior to her legal career, leveraging this experience to provide clients with strategic IP protection advice for new technologies.  She has carried out in-depth IP audits and has also advised institutional clients on global and regional brand protection strategies, with a particular focus on strategies for China and other jurisdictions in Southeast Asia.

Other hires include a number of trademark executives as well as brand management lawyers, including Leigh Tong, who before her arrival at Mayer Brown worked for Hong Kong telecommunications company PCCW Limited, where she was group legal counsel. Ms. Tong managed PCCW Group's global trademark, patent and registered design portfolio, which included advising business units on all trademark matters, including clearance searches, trademark registry objections, oppositions and cancellations. She also advised on IP enforcement, piracy and brand protection strategies globally.

"Our strategy is to continue to grow as the IP & TMT landscape evolves and provide excellent service to both established companies and start-ups that rely on Mayer Brown to help protect, preserve and enforce their intellectual property assets," said Ms. Kennedy.