Mayer Brown has advised Avedon Capital Partners ("Avedon") on the acquisition of Hauck Group in a combined share and asset deal in Germany and Hong Kong. The sellers are Klaus and Jörg Feyler, who have a back stake in the Hauck Group. The parties have agreed not to disclose the purchase price.
Hauck is a leading European brand for baby and children equipment such as strollers, high chairs, safety seats and adjacent indoor products. The company is a family business with its headquarter in Sonnefeld (Bavaria) and employs more than 140 employees. The new structure is intended to accelerate growth in Hauck's European core markets and expansion into selected international regions in the coming years. This includes investments in the organization, the expansion of the product portfolio and the digitization of sales and marketing channels.
Avedon Capital Partners is a leading private equity fund manager in Germany, focusing on high-growth, mid-sized companies in Germany and the Benelux countries. Avedon manages assets with a value of more than €500 million. Mayer Brown has successfully advised Avedon for several years, including, for example, on the acquisition of Spindel- und Lagerungstechnik Fraureuth GmbH and on the sale of Seebach Group to John Crane.
The Mayer Brown team was led by Real Estate partner Joachim J. Modlich (Düsseldorf) and Corporate & Securities partner Robert John (Frankfurt) and included: Corporate & Securities — senior associate Frank Kafka (Frankfurt) and associates Stefan Glasmacher (Düsseldorf), Katie Bunce (London) and Janice W.Y. Yip (Hong Kong); Banking & Finance — partners Martin Heuber and Bernina Butt and associates Lisa Gesine Kirchner and Juliane Thon (all Frankfurt); Employment & Benefits — counsel Vanessa Klesy (Frankfurt); Real Estate — associate Anja Schwietering (Düsseldorf) and trainee solicitor Michael G.J. Chao (Hong Kong); Tax Transactions & Consulting — partner Volker B. Junge (Frankfurt); Intellectual Property — partner Christoph Crützen and associate Maximilian Kücking (both Düsseldorf); and Antitrust & Competition — partner Jens Peter Schmidt and associate Carla Wachendorfer (both Brussels).