London — Mayer Brown has advised Instinctif Partners, the international business communications consultancy, on its backing from LDC, the private equity arm of Lloyds Banking Group.

The transaction provides an exit for Instinctif’s previous private equity backer, Vitruvian Partners, who have owned the communications consultancy since 2011.

Headquartered in London, Instinctif employ over 300 people in 12 offices located in the UK, Germany, Republic of Ireland, Brussels, Dubai, South Africa, Hong Kong and the Greater China region and acts for over 850 clients, from large quoted multi-national corporations to SMEs.

The Mayer Brown team was led by Perry Yam, co-leader of the global Corporate & Securities practice and Private Equity partner James West and included: Corporate & Securities — senior associates Katrina Murphy, associates Katie Bunce and Zayn Khan and trainee solicitors Sarah Reder and Jamie Ball; Tax Transactions & Consulting — partner Simon Rose and associate Matthew O'Brien; and Banking & Finance — partner Andrew Crotty and associate Stefano Damiani.