Mayer Brown announced that Intellectual Property partner and co-leader of the firm’s Global Brand Management & Internet practice Brian Winterfeldt (New York and Washington DC) was appointed to the United States Patent and Trademark Office (USPTO) Trademark Public Advisory Committee (TPAC) by the US Department of Commerce. His three-year appointment began on Dec. 1, 2016.

According to Secretary of Commerce Penny Pritzker, Mr. Winterfeldt’s “service to the TPAC will enhance the USPTO in its dedicated mission to provide the highest quality of service to those individuals who use the trademark system and to protect the intellectual property of trademark owners.” He is one of nine active committee members who are responsible for advising the under secretary of commerce for intellectual property and the director of the USPTO on managing trademark operations, including policies, goals, performance, fees and the budget.

At Mayer Brown, Mr. Winterfeldt advises clients on the creation of global trademark and branding strategies, and develops programs to register and enforce clients’ intellectual property rights against infringement of their trademarks and other branding elements in the US and internationally. He also advises clients on trade dress, Internet governance and domain name issues, including disputes involving Uniform Domain Name Dispute Resolution Policy and Uniform Rapid Suspension System complaints. He has extensive experience in evolving Internet issues, including the Internet Corporation for Assigned Names and Numbers’ new generic top-level domain program. Mr. Winterfeldt currently serves on the International Trademark Association’s (INTA) Board of Directors, and also is Special Advisor to the association’s Internet Committee.