Paris - Mayer Brown advised the Management of Motoblouz, the French leader of equipment for motorbikes holding 50% of the market shares (38.3 million turnover), with regard to the acquisition of a majority stake in Motoblouz by the fund Equistone Partners Europe. The fund already holds POLO Mottorad, the second German market leader of equipment for motorbikes with a €120 million turnover and 90 shops; as well as Sportbikeshop, the online leader of equipment for motorbikes in the United Kingdom with a €20 million turnover.
The addition of Motoblouz to Equistone Partners Europe’s portfolio will allow the three national leaders to become the European retail leader of equipment and accessories for motorbikes.
Motoblouz’s parent company, D3T, has been created in 2004 by two childhood friends and has become a success story. Since 2015, Motoblouz has been growing internationally (in Spain, Italy, the United Kingdom and Germany) and has sponsored several teams and pilots. It is well-known among the biker community with regard to its support to the motorbike application for automatic emergency calls, Liberty Rider, launched last winter through the "Motoblouz Lab", an enhancement project aiming at improving the use of motorbikes.
The Mayer Brown advising Motoblouz included:
- Alexandre Dejardin (partner) on the corporate aspects
- Benjamin Homo (partner) on the tax aspects.