London - Mayer Brown has advised Entertainment One Ltd on a share purchase agreement to acquire 70 percent of the entire issued share capital of Astley Baker Davies Limited, the UK-based creator and producer of Peppa Pig, that jointly holds the ownership rights to Peppa Pig with Entertainment One, for £140 million.

The acquisition will be funded through the net proceeds of a fully underwritten rights issue to raise £200 million before expenses.

Entertainment One is a leading international entertainment group focused on the acquisition, production and distribution of film, television, music and family content for distribution through multiple media channels across the Group's global network. It has a combined library of more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks.

Robert Hamill, London Corporate & Securities partner, commented: "This acquisition reinforces Entertainment One's position as a leading entertainment and distribution company, and is a significant step towards its stated strategy to double the size of its business in the next five years. Peppa Pig is a worldwide success and we are delighted to have assisted Entertainment One with this latest deal."

The Mayer Brown team was led by Corporate & Securities partners Robert Hamill and Kate Ball-Dodd and included senior associate Rebecca Bothamley and associates Harriet Hainsworth and Oliver Lyons; Tax Transactions & Consulting partner James Hill and senior associate Ben Fryer; IP partner Mark Prinsley and associate Jonathan Dack; Banking & Finance partner Robert Flanigan; Restructuring, Bankruptcy & Insolvency partner Devi Shah; and Employment & Benefits partner Andrew Stanger.

Mayer Brown advised the business on its London listing on AIM in 2007, and thereafter on M&A and equity fundraisings, including its acquisition of Contender, RCV and Alliance Films. The firm also advised Entertainment One on its move to the main market of the London Stock Exchange in 2010 and its premium listing in 2013.