London - Leading global law firm Mayer Brown has advised French retailer Groupe Ludendo on its £60m purchase of Hamleys toy store. Groupe Ludendo currently operates 300 toy stores across France, Belgium, Switzerland and Spain and plans to significantly grow the Hamleys brand globally in coming years.

Mayer Brown advised Groupe Ludendo principally on the equity and debt structuring of the transaction. Travers Smith also advised Groupe Ludendo.

The Mayer Brown team included Tax partners Laurent Borey (Paris) and James Hill (London), Corporate & Securities partners Olivier Aubouin (Paris) and David Bates (London) and Finance partner Jean-Philippe Lambert (Paris). They were assisted by counsel Charles-Albert Helleputte (Brussels), Tax associates Nathalie Jacquart (Paris) and Ben Fryer (London), Finance senior associate Danuta Rychlicka (London), associates Maud Bischoff and Sofia Kontou (both Paris), Corporate & Securities associates Carole Sabbah, Caroline Poncelet (both Paris) and Adam Meisels (London), and Corporate & Securities jurist Guilhem Richard (Paris).

David Bates, Corporate & Securities partner, said: "This is a really exciting purchase for our client as it gives them the platform to accelerate their international development and invest in such a well loved brand. We're delighted that our team in London and Paris has worked together to deliver a great result for our client."

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