PLI’s Appellate Advocacy 2011 program, chaired by Mayer Brown’s David Gossett and also including Lauren Goldman among the faculty, will give insight into effective appellate advocacy. Attendees will learn about aspects of the appellate process, from things to do (and not to do) in the trial court, to strategies and techniques for persuasive brief writing and oral argument, to how and when to seek amicus support, to the rehearing and certiorari processes. Attendees will also hear the “view from the bench” - what judges find persuasive and effective.