3 November, 2010 – Mayer Brown, a leading global law firm, has published “The Social Media Revolution: a Legal Handbook,” an 86-page guide to navigating the rapidly evolving legal and technological landscape of social media.

“Facebook, Twitter, YouTube, LinkedIn and similar social media platforms are blurring the line between our personal and professional lives, and the law is struggling to keep pace with the resulting legal issues,” said John Nadolenco, co-editor and a Litigation & Dispute Resolution partner in Mayer Brown’s Los Angeles office. “‘The Social Media Revolution’ provides insight into the risks inherent in this new technology, details the current legal environment related to social media and offers suggestions for how to proceed.”

“The Social Media Revolution” includes contributions from 21 Mayer Brown lawyers from the firm’s offices in Chicago, Houston, Los Angeles, New York, Palo Alto and Washington, DC. The authors represent a wide range of disciplines in the firm’s Litigation & Dispute Resolution practice as well as its Intellectual Property, Corporate & Securities and Financial Services Regulatory & Enforcement practices.

The publication is divided into four primary sections:

  • Issues for Companies that Operate Websites, including copyright, trademark, defamation and privacy;
  • Issues for Employers, including social networking in employment decisions, monitoring social networking information during the term of employment and what an employer can do when the term of employment ends;
  • Litigation in the Age of Social Media, including the Internet’s effect on jurisdiction and social media as a litigation treasure trove (or nightmare); and
  • The Legal Ethics of Social Media, including conflicts of interest, the duty of confidentiality to a client, lawyer advertising and solicitation, improper publicity, unauthorized practice of law, contact with other parties to a matter, the duty of candor, decorum and impartiality of the tribunal, misconduct and responsibility for subordinates.

Each section of “The Social Media Revolution” concludes with Recommendations to Reduce Risk – preventive measures that companies can consider adopting to deal with the complex issues that social media present. The book also includes answers to frequently asked questions about the most pressing issues faced by in-house and outside counsel.

For additional information or to request a copy of “The Social Media Revolution,” visit www.mayerbrown.com/SocialMediaRevolution.