9 October 2009 – Mayer Brown LLP, a leading global law firm, announced that Business & Technology Sourcing (BTS) partner Geofrey L. Master has relocated to Asia. Formerly based in Washington, D.C., Mr. Master will lead the expansion of the firm's BTS practice in Asia.

According to Mr. Master, Asia is seeing rapid growth in outsourcing business.

“Cost pressures and the profound implications of changes in technology have led businesses to look to outsourcing as an effective means to achieve cost efficiency and process improvements and obtain access to cutting edge technologies and business processes,” Mr. Master said. “Within the region, there are many impressive providers offering world-class outsourcing services on a global basis. Additionally, regional enterprises are increasingly looking to outsourcing and other service arrangements to acquire the scale and capabilities to compete globally. Our BTS practice is uniquely suited to meet the demands of clients entering outsourcing arrangements."

Paul Roy, a senior partner in the BTS practice commented: “Our BTS practice’s extensive experience in international outsourcing deals positions us very well to support in-bound and out-bound Asia transactions, particularly when combined with Mayer Brown’s strengths in the region.  Geof is particularly well-suited as our lead BTS partner in Asia both because of his past international experience with of one of the world’s largest service providers, and more recently, his extensive work with customers in a wide range of international outsourcing deals.”

Elaine Lo, Asia Chair and senior partner of Mayer Brown, the Firm’s Asian operations, commented, “Information technology and business process outsourcing and shared services activities in Asia are thriving. Now more than ever, our global network is essential for both international and regional clients seeking on-the-ground support for sourcing transactions. Mayer Brown has been at the forefront of information technology and business process outsourcings for many years. We are delighted to see Geof coming to Asia to support this important market.”

As a partner in Mayer Brown’s BTS practice, Mr. Master has broad experience in information technology and business process sourcing transactions involving global and niche outsourcing providers, offshore captives and hybrid structures. Mr. Master has represented clients in many different industries, ranging from start-up enterprises to national and global firms, as well as governmental entities. Prior to joining Mayer Brown, he served as International General Counsel for Electronic Data Systems Corporation (EDS), a global outsourcing provider often credited with originating the modern outsourcing industry. 

About the firm’s BTS Practice:

  • The Mayer Brown BTS practice has more than 50 lawyers in North America, Europe and Asia focused on business and technology sourcing. We represent clients in almost every industry, as well as governments, in a broad range of onshore, nearshore and offshore sourcing transactions.

  • Our BTS practice has been ranked as a top-tier practice for six consecutive years by Chambers and Partners for “Outsourcing” and “Technology & IT Outsourcing,” with 11 individually ranked lawyers.

  • Legal 500 recently accorded Mayer Brown its highest ranking, noting: "‘Unquestionably of the highest quality’ and ‘simply working on another level to everyone else’, according to clients, the firm has built a group that continues to be at the forefront of the most dynamic areas in outsourcing."

  • Our BTS practice has advised on more than 250 significant ITO/BPO transactions valued at more than US$80 billion.