We manage tens of thousands of global trademark files. We assist clients in the day-to-day management of their trademark portfolios and with every aspect of securing, protecting, enforcing, and monetizing their brands on a global basis.
We excel at working in collaboration with clients to create a strategic plan for building and protecting all of our clients’ brand assets. Our lawyers will identify any necessary steps to change the way rights are developed and protected, including trade secret procedures, licensing and joint venture agreements, registration and enforcement. A broad strategic vision is typical of all Mayer Brown’s brand management services—and is why companies that have invested in developing their trademark assets depend on us.