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Past Event
26 February 2015


  • Gabriela Kennedy
    T +852 2843 2380

Whose Brand Is It Anyway? : Strategies for Dealing with Brand Hijacking in Greater China

During a Hong Kong Institute of Chartered Secretaries (HKICS) program hosted by our Hong Kong office on 26 February, IP partner Gabriela Kennedy shared strategies for dealing with brand hijacking in Greater China with more than 50 HKCIS members. Gabriela presented, discussed case studies and answered questions on topics including:

  • Basic brand protection tips and strategies for Greater China;
  • Domain name strategies; and
  • Company name hijacking in Hong Kong and China.

HKCIS is an organization of in-house lawyers, company secretaries and business managers trained in corporate governance, effective operations, compliance and administration.

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