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Legal Update

New Privacy Laws for Direct Marketing: Are You in Compliance?

19 February 2013
Mayer Brown JSM Legal Update

Part VIA of the Personal Data (Privacy) Ordinance (Cap. 486) (PDPO) sets out new direct marketing requirements. Part VIA will tentatively commence on 1 April 2013. In anticipation of its commencement, the Privacy Commissioner for Personal Data (PCPD) has issued a Guidance Note on Direct Marketing (Guidance Note). The Guidance Note will take effect when Part VIA commences.

For inquiries related to this Legal Update, please contact Tow Lu Lim, Sara OrJenny Yu or your usual contacts with our firm.


  • Jenny W. Y. Yu
    T +852 2843 4445

Related People

  • Tow Lu Lim
    T +852 2843 4490
  • Sara S. M. Or
    T +852 2843 2268
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