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Past Event
4 October 2016

Registration & Breakfast
9:00 a.m. – 9:30 a.m.

9:30 a.m. – 11:00 a.m.


  • Michael D. Adams
    T +1 312 701 8713
  • Gabriela Kennedy
    T +852 2843 2380

Global Brand Management: Strategies for 2017 and Beyond

Please join us at our New York office for a forward-thinking discussion of best practices for global brand management. Our panelists include global Brand Management and Internet practice co-leaders Michael Adams and Brian Winterfeldt, as well as Gabriela Kennedy, co-leader of Mayer Brown’s global Intellectual Property practice, a partner in our Hong Kong office and head of the firm’s Asia IP & TMT group.

Topics will include:

  • Elements of a modern brand protection program, including trademark registrations, domain names, social media presence and enforcement strategies
  • Tips for ensuring that a brand protection program has the appropriate global reach to cover key markets inside and outside the United States, with particular attention to Asia
  • New considerations in the brand management space, including hashtag trademarks, ICANN’s new generic top-level domain program and evolving strategies for social media engagement, including emerging key issues in the Asian market
  • The importance of engagement in brand-owner policy and advocacy initiatives and strategies for developing an advocacy program

Mayer Brown
1221 Avenue of the Americas
New York, NY 10020

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