Skip to main content

Past Event
24 March 2018

Speakers

  • Gabriela Kennedy
    T +852 2843 2380
  • Amita Kaur Haylock
    T +852 2843 2579
Seminar

Evolving IP Issues in Brand Protection in the Digital Marketing Era

DVC, Mayer Brown JSM and HKU co-hosted an Intellectual Property Symposium on the morning of Saturday, 24 March entitled “Evolving Issues in Brand Protection in the Digital Marketing Era”, as part of the DVC Oxford-HKU Visiting Fellowship Series.

In the noisy world of digital media, staying competitive is crucial. Given that various touch points are being deployed to create brand loyalty, staying ahead of legal complexities and challenges from an IP perspective is of paramount importance. Find out what it takes for luxury brands to flourish in the 21st century as panelists, including Gabriela Kennedy and Amita Haylock, consider various intellectual property challenges on the horizon including the impact of social media, keyword searches, domain names and company name hijacking.

The Build a Report feature requires the use of cookies to function properly. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently. If you do not accept cookies, this function will not work. For more information please see our Privacy Policy

You have no pages selected. Please select pages to email then resubmit.