Joint ventures are a flexible means for competitors to pool resources, providing significant efficiencies and pro-competitive benefits to both the joint venture partners and their customers. But joint ventures among competitors also can raise significant antitrust issues. Those antitrust risks can be mitigated by careful planning and implementing appropriate guidelines.
Please join Scott Perlman and Oral Pottinger as they discuss legal issues, business strategies and lessons learned from the formation and operation of joint ventures and other competitor collaborations.
- Structure of the joint venture and making joint decisions about pricing, marketing strategy, and other competitively sensitive matters
- Whether combining the venture parties’ competitive assets will confer market power on the joint venture
- Competing with the joint venture and against the other joint venture partner
- Information sharing among the participants of a joint venture or competitor collaboration Guidance from the antitrust enforcers on joint ventures